My Company: People Magazine http://www.people.com/people/
Instagram: http://instagram.com/peoplemag 529,781 Followers
Facebook: https://www.facebook.com/peoplemag 4,614,918 Likers
Youtube: https://www.youtube.com/user/people 68,598 Subscribers
Twitter: https://twitter.com/peoplemag 5.69M Followers
The layout of my company’s website makes everything easily accessible for our large audience. We include tabs labeled by different interests and beneath those tabs we include pictures, text and links to breaking stories (in which all have captions stating the point of the article) on our website that day. Also the bright yet simple colors we use on our website attract viewers.Also at the very top of the screen our website links to other popular magazine websites such as In Style magazine and Entertainment Weekly. Aside from the content on our site, incorporating videos, links to other site and including navigation links straight to social media sites such as Facebook and Twitter makes readers revisit the site.
Competitor 1: VH1 http://www.vh1.com/
Instagram: – http://instagram.com/vh1 273,341 Followers
Facebook: https://www.facebook.com/VH1 6,239,502 likers
Youtube: https://www.youtube.com/user/VH1 95,622 Subscribers
Twitter: https://twitter.com/VH1 1.12 M Followers
The dark colors (purple and black) of this website really takes away from it’s creativity. When I first entered this website my first thoughts were “boring.” The bulky text font and the very large slideshow on the homepage of the website make the site look empty when you reach the home page. The fact that there is no tab menu but instead a drop down menu only visible after clicking the designated area on the screen, could draw an audience away. People prefer simplicity especially older viewers who aren’t quite fluent with technology.
Competitor 2: TMZ http://www.tmz.com/
Instagram: http://instagram.com/tmz_tv 156,539 Followers
Youtube: https://www.youtube.com/user/TMZ 1,152,149 Subscribers
Facebook: https://www.facebook.com/TMZ 4,699,048 Likers
Twitter: https://twitter.com/TMZ 2.83M Followers
This website has a good idea. The tab menu works for attracting audiences however, each story link posted on the homepage including an image is either entirely too large or too small and descriptions with these images were also rather long. Also the length of the homepage is entirely too long. Another downfall of this website’s layout is the colors. Black, red and white are really boring colors especially when the majority of the website’s color is white. Also this website has way too much advertising.